Privacy Policy

We are a company:

Groowia sro
Osma 481
549 01, Krčín, Nové město nad Metují
Czech Republic

IČ (CIN): 23726733
DIČ (VAT ID): CZ23726733
File number: C 55304/KSHK Regional Court in Hradec Králové

We are VAT payers.

We operate an e-shop on the websites www.groowia.cz , www.groowia.de , www.groowia.it and www.groowia.com (hereinafter referred to as the “Site”) and we offer our application (hereinafter referred to as the “Olí Application”) and Oliver cultivation device (hereinafter referred to as the “Oliver Device”).

We process some personal data to provide our services, sell goods, operate our website and provide services through the Olí Application and when operating the Oliver Device.

The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) ("GDPR").

I. Processing of personal data

A. Processing of personal data when using the contact form

If you inquire about our products and services, we will work with your contact details that you provide to us, mainly via the inquiry form. These are:

- first and last name

- contact (email, phone)

- address

For what reason?

We will contact you through them for further agreement regarding goods and services.

On what legal grounds?

This is processing based on Article 6(1)(b) GDPR – negotiating a contract or taking steps prior to entering into a contract at your request and Article 6(1)(f) GDPR – pursuing a legitimate interest.

How long will we process personal data?

If we do not establish further cooperation, we will process your data for a maximum of 1 year from our last communication.

B. Processing of personal data in the event of registration

If you register with us, we process the personal data which you fill in during the registration process. These are mainly access data (AppleId, GoogleId or email address and password), identification data (first and last name) and contact data (email address). If you register via AppleId or GoogleId, we take over your name, last name, email address and profile photo from the relevant service. We never process your password for AppleId or GoogleId.

For what reason?

We need to process personal data to fulfill our contract within the meaning of Article 6(1)(b) GDPR – to supply you with our goods or services. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your questions.

We will further process personal data to fulfill our obligations under the law (mainly for accounting and tax purposes, or for handling complaints and others).

Finally, we will use personal data to fulfill our legitimate interest in developing our business and marketing.

On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR – performance of a contract, Article 6(1)(c) GDPR – compliance with our legal obligation and Article 6(1)(f) GDPR – pursuit of a legitimate interest.

How long will we process personal data?

For the duration of our service and then for a maximum of 3 years from the last provision of such service or delivery of goods. In the event of the initiation of legal or administrative proceedings, we will process the relevant data for the duration of such proceedings.

C. Processing of personal data in the event of a purchase

If you make a purchase from us, we will work with the information you provide to us. This is mainly billing information: name, surname, address, email and telephone number, and information about your order history.

For what reason?

We need to process personal data to fulfill our contract within the meaning of Article 6(1)(b) GDPR – to supply you with our goods or services. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your questions.

We will further process personal data to fulfill our obligations under the law (mainly for accounting and tax purposes, or for handling complaints and others).

Finally, we will use personal data to fulfill our legitimate interest in developing our business and marketing.

On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR – performance of a contract and Article 6(1)(c) GDPR – compliance with our legal obligation and Article 6(1)(f) GDPR – pursuit of a legitimate interest.

How long will we process personal data?

For the duration of our service and then for a maximum of 3 years from the last provision of such service or delivery of goods. However, we will process accounting records for a period of 10 years. In the event of the initiation of legal or administrative proceedings, we will process the relevant data for the duration of such proceedings.

D. Processing of personal data in the Olí Application

If you download the application and register, we will process the data you provide to us during registration, data on purchases according to Part B, and then data on the Oliver Device that you connect to the application according to Part D, data on instructions that you give to the Oliver Device through the Olí Application, and finally data on the use of the Olí Application, which we use in anonymized form through Google Analytics to evaluate the use of the application and improve it.

For what reason?

We need to process personal data to fulfill our contract within the meaning of Article 6(1)(b) GDPR – to supply you with our goods or services. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your questions.

We will further process personal data to fulfill our obligations under the law (mainly for accounting and tax purposes, or for handling complaints and others).

Finally, we will use personal data for the purpose of fulfilling our legitimate interest in developing our business activities, marketing and developing the Olí Application itself.

On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR – performance of a contract, Article 6(1)(c) GDPR – compliance with our legal obligation and Article 6(1)(f) GDPR – pursuit of a legitimate interest.

How long will we process personal data?

For the duration of our service and then for a maximum of 3 years from the last provision of such service or delivery of goods. In the event of the initiation of legal or administrative proceedings, we will process the relevant data for the duration of such proceedings.

E. Processing of personal data during the operation of the Oliver Device

The Oliver device only collects information if you connect it to the Olí App. In that case, it collects data about the ongoing cultivation and related conditions. It is up to you to decide whether to connect the Oliver device to the Oli App. It is also up to you to decide whether to upload information about the crops you are currently growing to the Olí App.

If you have an Oliver Device connected to the Olí Application, we collect:

• Unique identifier of the Oliver device (MAC address)

• Temperature and lighting data, measured every 1-10 minutes to monitor growing conditions

• Data about the grow boxes and the crops in them (if you provide it to us)

• History of orders you have sent us

• Wifi signal strength information

Your WiFi access details are stored only on your Oliver Device and are not shared with us. All communication between your Oliver Device and our servers is encrypted to protect your privacy.

For what reason?

We need to process personal data to fulfill our contract within the meaning of Article 6(1)(b) GDPR – to supply you with our goods or services. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your questions.

We will further process personal data to fulfill our obligations under the law (mainly for accounting and tax purposes, or for handling complaints and others).

Finally, we will use personal data for the purpose of fulfilling our legitimate interest in developing our business, marketing and developing the Oliver Device itself.

On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR – performance of a contract, Article 6(1)(c) GDPR – compliance with our legal obligation and Article 6(1)(f) GDPR – pursuit of a legitimate interest.

How long will we process personal data?

For the duration of our service and then for a maximum of 3 years from the last provision of such service or delivery of goods. In the event of the initiation of legal or administrative proceedings, we will process the relevant data for the duration of such proceedings.

F. Newsletters (commercial communications) 

If you are a purchasing customer and have not expressed your disagreement, we will use your email address to send you our newsletter.

On what legal grounds?

We will carry out the processing for the purpose of realizing our legitimate interest in developing our brand and offering our similar products and services. We do so in accordance with the provisions of Section 7, Paragraph 3 of Act No. 480/2004 Coll., on certain information society services. However, you have the right to object at any time.

How long will we process personal data?

1 year from your last purchase. You can unsubscribe from the newsletter at any time via email or contact us at: info@groowia.cz

II. Who will have access to the data?

Your data will remain with us. However, we do have some companies or other individuals working for us who have access to your data because they help us operate our e-shop, the Site, the Oliver Oils App and the Oliver Equipment. They are:

• operator of the e-shop platform Shopify (Shopify International Ltd.)

• payment service provider (Stripe Payments Europe, Ltd.)

• operator of the Sentry service used for recording errors and failures of the Olí application (Functional Software, Inc.)

• companies involved in the shipment of goods (Zásilkovna s.r.o.)

• companies involved in the dispatch of payments ( Stripe Payments Europe, Ltd. )

• e-mailing service provider ( Google Ireland Limited, HRONOVSKÝ s.r.o., The Rocket Science Group LLC d/b/a Mailchimp )

• Freshdesk customer portal provider (Freshworks Inc.)

• provider of the accounting and warehouse system Pohoda (STORMWARE s.r.o.)

We process personal data only within the European Union. The only exception is processing by processors Shopify International Ltd., Functional Software Inc. d/b/a Sentry and The Rocket Science Group LLC d/b/a Mailchimp, which may involve the transfer of personal data to the United States of America. In these cases, the transfer of personal data is based on an adequacy decision (Commission Implementing Decision (EU) 2023/1795).

III. What else you should know

Our company does not make decisions based on automatic processing or profiling.

If you have any questions about personal data, please contact us at info@groowia.cz. 

IV. Use of cookies on the Site

The website uses cookies and other similar technologies (e.g. pixels or tags) to enable the website to function properly, analyze traffic, and evaluate the effectiveness of marketing activities.

Cookies are text files containing small amounts of information that are downloaded to your device when you visit our website. Cookies are then sent back to the Site or another website that recognizes them on each subsequent visit.

Cookies perform various functions, such as enabling efficient navigation between websites, remembering your preferences, and generally improving the user experience. They can also ensure that online advertisements are more personalized to you and your interests.

We use the following cookies on our website:

• Necessary cookies : These are necessary for the operation of the website, for example, allowing you to log in to secure areas of the website and other basic functionality of the website. This category of cookies cannot be disabled.

• Analytical/statistical cookies : for example, they allow us to recognize and track the number of visitors and track how our visitors use the website. They help us improve the way the website works, for example by making it easier for users to find what they are looking for. We only run these files with your prior consent.

• Advertising cookies: used to track preferences and allow us to display advertising and other content that best matches your interests and online behavior. We only run these files with your prior consent.

Please note that third parties (including, for example, external service providers) may also use cookies and/or access data collected by cookies on the website.

Cookies used:

We store analytical and marketing cookies only based on your consent pursuant to Article 6(1)(a) GDPR, which you can change or revoke at any time via your cookie settings.

Further information about cookies and their current list can be found through individual internet browsers, most often in the Developer Tools item.

Consent can be expressed via a checkbox contained in the so-called cookie bar. You can also subsequently refuse cookies in your internet browser settings, or set the use of only some. On our website we use Google Consent Mode v2 technology, which allows you to adapt the behavior of analytical and marketing tools according to the user's consent.

If you do not consent, the tools may only operate in a limited mode that does not store marketing cookies and uses only aggregated or anonymized data.

For more information about managing cookies in individual browsers, please visit the following links:

• Internet Explorer - https://support.microsoft.com/cs-cz/help/17442/windows-internet-explorer-delete-manage-cookies

• Google Chrome - https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en

• Firefox - https://support.mozilla.org/cs/kb/allow-zakazani-cookies

• Safari - https://support.apple.com/cs-cz/guide/safari/sfri11471/mac

• Opera - https://help.opera.com/cs/latest/security-and-privacy/

Microsoft Edge - https://docs.microsoft.com/cs-cz/sccm/compliance/deploy-use/browser-profiles

V. Your rights in connection with the processing of personal data

The GDPR gives you, among other things, the right to contact us and request information about what personal data we are processing about you, to request access to this data and have it updated or corrected, or to request restriction of processing; you can request a copy of the personal data being processed, to request that we erase your personal data in certain situations, and in certain cases you have the right to data portability. You can object to processing based on legitimate interest.

If you believe that we are not handling your data correctly, you have the right to file a complaint with Office for Personal Data Protection , or alternatively, you can go to court with your claims.

These terms and conditions are effective from 1.8.2026