Smart made joyful.

At Groowia, we create thoughtful products and smooth solutions with a focus on long-term value. We believe in the power of good design that helps people in everyday life. Subtly, naturally, reliably.

How it all started

Groowia was born when two worlds met that understand each other more than you'd expect. On one side, the manufacturing precision of Hronovský s.r.o. with decades of experience. On the other, the Sage&Rebel team with the ability to think about people and their needs and design products that solve them.

The idea was simple

We know how to manufacture at the highest level — so let's create our own products. Intelligent, functional, for a joyful and slightly easier life.

First step? Smart hydroponics

It cares for plants as naturally as it does for people, their well-being and health. We combine technology with nature, simplicity, the joy of use, and design that lasts.

What gives our work meaning

Joy that grows with you

We create products for you that let you experience something new every day. Pleasant surprises, moments of wonder and calm, and the confidence that it will turn out well.

Ease that lets you breathe

Smart technology, easy controls, reliable support. We turn the complex into the effortless, so you can easily handle even what you never dared to try before.

Progress we share together

The joy of everyday successes is even greater when we can share it. We are a community of people who want to grow together and inspire each other.

Intelligence that connects

All Groowia products are connected. They learn from each other, synchronize with your lifestyle and smart home. Naturally forming a unified intelligent ecosystem.